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Prospect Technologies partners with Disson Furst and Partners (DFP) - a national sports and entertainment marketing firm. It also produces simulcast of TV and the Web for one of DFP partner firms.

Washington, DC November 1999 -- Prospect Technologies announced today that it has become Disson Furst and Partners (DFP) technology partner. In this role Propsect Technologies will supply to DFP all computer hardware, software, and networking, as well as a variety of Internet services including dial-up connections, E-mail post-office, Web site and extensive consulting on how to use the Internet to make their business run smoother.

In a move intended to change the landscape of traditional sports and entertainment marketing, four companies have merged to create DFP, a sponsorship and event marketing company. The new company will serve corporate clients through offices in eight U.S. markets - New York, Los Angeles, Chicago, San Francisco, Washington D.C., Daytona, Charlotte and Orlando.

Describing itself as the leader in high-growth sponsorship areas, the new company has assembled a team of insiders from today's fastest-growing fields of sports, entertainment and hospitality marketing. Stephen Disson, President and CEO, notes that DFP has attracted senior managers who are respected as innovators in the high-growth areas of action sports and music, motorsports, figure skating, cycling, the Olympics, entertainment and corporate hospitality.

"Our clients consider us a part of their team because we work alongside them to make sponsorships, events and hospitality an integral and dynamic part of their marketing mix," said Disson

Examples of company achievements include:

  • Developing figure skating programming that has created the second largest sports viewing audience on television.
  • Owning and managing the only U.S. cycling team to compete in the prestigious Tour de France.
  • Pioneering sponsorship in such action sports categories as snowboarding, surfing, skateboarding and moto-cross.
  • Developing touring Broadway musicals and youth-oriented music tours and festivals as a sponsorship opportunity for major corporations.

In addition to its expertise in high-growth sponsorship and events, DFP offers corporate clients broad advisory, development and management services across three business areas: Corporate Consulting, Event Creation and Management, and Corporate Hospitality and Events. Each area is closely managed by one or more of the company's 10 partners. Company services include advising clients on all aspects of strategic sponsorship and events, as well as creating and managing sponsorship and hospitality events.

In addition, StarSkates, a joint effort between DFP and Adventure on ice!, a UK based firm, has produced a Web site to support a simulcast between the Web and NBC. This Web site allows the TV Viewer to gain background on the programs they are viewing, buy merchandise, as well as communicate with DFP / StarSkates which will help shape future Ice skating programs.


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