Washington, DC - In a recent Trump University review posted on the firm’s BLOG, Martin’s Tavern, a Prospect Technologies’ Web customer, was singled out in an article by Barry Lenson entitled “A Georgetown Eatery that's a Marketing Masterpiece Too”. Mr. Lenson serves as the Executive Editor at Trump University.

“If owner Billy Martin wrote a book about marketing, I’d buy it. He handles … marketing strategies brilliantly …”, says Barry Lenson. “Much of the restaurant’s success is due to terrific branding and positioning”.

Mr. Lenson praises Martin’s Tavern for several important marketing features including the Prospect Technologies created, designed, managed, and hosted Web site.

“Martin’s Website is packed with information about the restaurant’s history, about things to do in Georgetown, and lots more. In the “photos” section of the site, you won’t find those dopey pictures of lobsters and steaks that turn up on most restaurants’ pages. Instead, you’ll find lots of photos of the restaurant’s own employees at last year’s Christmas party. Those images do a great job of reinforcing the impression that Martin’s is run by friendly and caring people.”

This article can be found at www.trumpuniversity.com/blog/.

Prospect Technologies is an e-business company that focuses on secure Information / Document Management for governments, corporations, industry, associations, and academe via our Web-based product digiDOQ.

Since its incorporation in 1996, Prospect Technologies has helped clients in our Nation’s Capital and across the U.S. find answers to pressing computer technology needs, especially in Information / Records management as well as the creation and on-going support of content-rich Web sites.